Why your Online Reputation is Important

A lot of businessmen are now using the Internet to build a reputable brand for themselves or their company. Lots of time, effort, and money are expended in order to establish a positive image and reputation online, which in turn will allow them to develop a growing customer base and increase profits. Most of the time, this work can prove to be invaluable, especially if you know your Internet marketing stuff. However, all that work can easily be rendered useless in just a matter of minutes by slander and libel.

The good thing about having a reputation online is this–almost all consumers have access to the Internet, and they use it to research on things they plan on buying. If you have online visibility, it could be pretty simple for your clients to buy it online. However, this can also be a disadvantage for your business. Since your product is known, it is easier to create defamatory comments about it.

SEO influences one’s company’s search engine rank, especially if the keywords written in the company’s site are targeted to a specific market. The downside to this is that slander and libel attacks can easily render all the hard work useless even before you know it. For example, if you enjoy a high rank in search engines for word “dog food”, this will also determine your ranking in the search engine once slander and libel information spreads in the Internet. Being more popular online may be a disadvantage in this aspect. The more popularity you gain online, the quicker and easier to spread content that will lead to the tarnishing of your reputation.

This defamation of character which you are experiencing can be due to the negative information which is proliferated online. Every time consumers use various search engines such as Bing, Google, or Yahoo, they can instantly read these destructive articles about you. These defamation slander assaults may be done by anyone, even by people whom you don’t expect to stab you in the back. The attacks may be made through messages in forums as well as blog posts. It can even be articles made by unhappy employees, displeased customers or unscrupulous competitors. Consider these scenarios and as you take time to think about this, you will understand the dangers of online defamation.

Don’t be disheartened though as this problem is manageable. There are three alternatives which you can choose from. Firstly, you can opt not to pay attention to it and just wait until it disappears from the web. Sadly, this will not likely happen in the near future.

Why? Because you’re spending money while the case drags on in court. Meanwhile, nobody is doing business with you because of all the negative publicity. The third option would be to get a slander and libel repair agency to pull down those nasty SERPs to the 10th, 15th, or maybe 20th page.

SERM, or search engine reputation management, is the best way to handle a situation like this. The defamation of character that you and your business are suffering from is a result of the information that’s being spread online. Every time the consumers use Google, Yahoo, or Bing to search for information regarding you and your company, they will see those nasty articles showing up in the search results.

In this modern age, information about you, or your business, can either make it or break it. Anyone can easily write a malicious blog or article about you or your product with the aim of destroying your brand and hurting your bottomline. The surest way to cope with this is to consult an expert SEO provider with specialization on brand protection as well as reputation management online.

Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we end defamation slander quickly with Internet slander and libel reputation management.

categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo