Why use an aged domain?

Improving your SEO rankings is not a simple job; there are many things that can be done to make a difference. One thing you can do is choose the right domain name, and in particular pay careful attention to the age of the domain. If your domain name has been registered for a long time, it may cost more than usual as it offers a multitude of benefits. Using a domain that is a few years old can make your business look like it’s been in existence for longer then it actually has.

If you do a quick search online, you will find that there are a few online sites that specialise in aged domains.

Aged domain benefits

Development of the site – If you are buying a domain for personal use, you need to make sure that the domain name is relevant to your business. Whether it is a directory or a name of a product you sell it’s, important to stay relevant to the domain. If you are planning to sell on the aged domain name in the future, it’s also important to make sure the content on the domain is relevant, so think about the name when choosing anything overtly obscure.

Aged domain length and name – Choosing a catchy, easy to remember domain name is a great place to start. And the shorter the length of the domain the better. Domains can be registered up to 63 characters in length, but it’s always the memorable, shorter domains that are the most popular.

Choose an aged domain with traffic – An aged domain that already sees a good deal of organic traffic should be a requisite. The number of backlinks the domain gets can also be important, so it’s worth checking this also.

Choose a domain name that features one of your keywords – Keyword relevancy is held in high regard by search engines such as Google, so if you choose an aged domain that features one of your keywords, you are making the right choice. For example, if you sell bicycles, choosing a domain name that features the word bicycles is advisable.

Things to look out for when choosing an aged domain – We’ve mentioned it before, but if you choose a simple aged domain name that people can instantly recognise, it will help your rankings. Choosing a name that is easily misspelt can affect the number of people who visit your site. This means that names that feature multiple letters such as ‘ll’ or ‘tt’, where people may only type a singular letter instead should be avoided if possible. Names with hyphens are also sometimes a problem in this regard.

Infringement of trademark is bad practice – If you choose a domain name that is really similar to a competitor or a big brand name, you need to make sure you aren’t infringing copyright. It’s also bad practice to do this and will win you no friends.

Just Search are a SEO and Intrent Marketing Company who have been successfully servicing clients across Europe for 8 years. Ourt Ireland office has become one of the permier SEO companies in Dublin.