Why SEO beats Cold Calling for Generating Leads

Internet users are growing by the day. These users seek out information on the www and make informed purchasing decisions. They resist being called by telemarketers and website owners employing smart SEO practices can easily bring potential customers on to their website. Today, it is a fact that SEO is a more acceptable, non-intrusive and “decent” practice as compare to cold calling, which possesses tremendous nuisance value.

When cold calling started off, the focus was on the seller, not the buyer. The tables have turned today and the buyer is in focus. Online retailers woo buyers by creating customer relation services on sites like Facebook and Twitter, optimizing code to ensure their site reaches out to a targeted audience, writing articles and making videos that will help attract buyers, and performing more such wooing tactics to lure buyers. Ever seen cold callers performing any such activity? Nah, it’s just not possible!

Cold calling, like it or not, is losing its relevance at a fast pace. At the most, it can impact only after the web has finished over 70% of the job of informing and wooing the customer. No matter how compelling a cold caller may be, there’s no way he can generate leads the way SEO can. Here is why SEO scores over cold calling:

1. Keyword-rich content cleverly placed in meta tags, meta descriptions, title tags, image texts, body text can help place websites on the top of search engine rankings, thereby increasing brand recall value. Can you ever claim that cold calling enhanced your brand recall value? No, you cannot – in fact, cold calls will push down your brand value.

2. Similarly, on-site SEO is so advanced these days that a professional SEO firm can virtually catapult your website to the top of search engine rankings achieving the same value-add for your brand as outlined in # 1 above.

3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can’t help them like this at all. The only thing they think is that you’re in a hurry to make a sale, which makes you look pushy.

4. The problem with cold calling is you’re pushing customers into a sale. Proper SEO strategies keep this from happening. This approach is geared to invite a potential customer to your site. When they feel like you are informing them before making a purchase it will be appreciated by everyone.

5. Cold calling would be considered “unfocused marketing.” SEO is considered targeted marketing.

6. Opt-in marketing is another SEO strategy that gives you permission to contact a potential customer through email. This will help turn people into actual customers down the road.

7. Cold calling can go against the law as well. Calling after work hours, calling people who have opted out, etc., have the potential to land companies in a soup. No such dangers with well-performed SEO!

To sum up, SEO scores way above cold calling – it fetches you free targeted traffic, converts better than cold calls, enhances your brand value, is cost effective, helps your potential and existing customers, and increases sales. Go for it!

Warning: Do not hire any SEO OTTAWA expert until you read all the reports in our site.