What is the importance of backlinks in SEO Rankings ?

Incoming links from other websites is the thing which will decide your rankings in search engine result pages. What a search engine crawler basically do is follow links on pages to other pages and index and analyse them on the go. So you must need at least one link from another website to yours to get indexed in search engines. Let us repeat this

You need at least one incoming link before you show up in Google at all!

Sending link exchange requests and updating your links pages are very time consuming and boring processes. But without a great deal of incoming links your site wont be able to attain a good ranking for your keyword on the search engine result pages.

Incoming links from other website will also help to bring a great deal of traffic to your websiteas follows.

A good number of backlinks will help to improve your rankings on Google, which means more people will find your website by searching particular keywords on Google..

By getting a link to your website posted on multiple websites, you will get great exposure. The power of link exchange should not be underestimated. Link from other websites will drive traffic to your website slowly and it will also help you to escape from the google addiction on getting website traffic. It is a long term strategy and the traffic to your website will increase as long as you actively manage the reciprocal link campaign.

Google tries to return the most relevant results for a given search query. One way Google does so is by searching for and analyzing keywords on pages of other websites that link to your site. What other sites “say” about your site through their link text, the title of their Links page, and the content of their Links page can be almost as important as what your own web pages say! This means that the quality of links may be as important as the quantity of links to your site.

It doesn’t matter if you have 1000sof pages linking to your website if the pages that links to your websites doesn’t match the theme or the topic of the website isn’t related to yours. Those links won’t probably do any good for your search engine ranking.

If only the quantity of links to a site were important, every site on the world wide web would link indiscriminately with every other site and the site with the largest number of incoming links would be #1 for a given keyword. This clearly is not the case.

Specifically, the quality of a link on another site that points to your site is determined by the following factors:

1. The Anchor text – Does the anchor text contain the keyword (This is the most important factor)

2. Text of other links on the same page – do they also contain, or are similar to, your keywords?

3. Is the link contained in a paragraph on the page, surrounded by related text. Such “inline” links are weighted higher than links that are simply listed on a page without any other non-link text.

3. Title of the linking page – Does it contain the keywords or text related to the anchor text ?

Are you a web site owner or small business owner wanting to learn how to market your own web site via search engines? It is a good idea to attend SEO Courses conducted by a certified SEO consultant.. Whether you want to start a career in Internet marketing, add a new skill to your Web business, or learn the secrets to search engine success for your own site, this Program will help you reach your goals