Website SEO Austin: Backlinks are the Foundation of High Search Results

Backlinks — it may be a term you’ve heard a bit about with regard to SEO and search marketing. This is the second article in the Website SEO Austin series. It will give you an overview of what backlinks, how to achieve them and how to make them work in getting your site to the top of related Google searches.

What are backlinks? A backlink is nothing more than a link on another website that when clicked takes the user to a site on your page. Backlinks are different from “reciprocal” links in that they are “one way”, meaning that your site is not returning the favor by linking back to the site linking to you. Google views backlinks — both the number and quality of them — as absolutely critical in determining how to rank results for given keywords. So, they are a very important thing in moving forward with your Austin website seo.

So, backlinks are a very desirable thing to have. But how do we get these backlinks. First, it is key to understand that not all backlinks are the same. Google assigns sites a “Page Rank”, and sites that are older, have more content and a generally more credible are able to achieve a high page rank. These are the sites you want a back link from. But it is not always feasible to get one from these sites.

One method for achieving website Austin SEO via backlinks is through a method called “article marketing”. Sites such as ezine articles, article alley and others are built on the work of authors and site owners who submit articles on a wide variety of topics to these sites. The articles are then picked up and republished by other sites — along with the backlinks to the original author’s website.

This is one important way to generate backlinks — by creating content that other website owners want to publish. At the Austin SEO shop, we have devised methods of generating large numbers of backlinks from relevant sits in a short amount of time.

There are many other ways to generate backlinks, such as including them in comments on other related blogs, creating videos on youtube with backlinks, etc. And there are things to consider, such as sites that can actually hurt you with a backlink. We’ll be covering more of these topics in subsequent articles in the Website SEO Austin series.

Learn more about Austin SEO. Stop by James Tassle’s site where you can find out all about website seo Austin and what it can do for you.