Web Marketing – Be Spotted In Search Engines, NOW!

Being indexed by Search engines is easy… Getting your web page up in the SERP (search engine results page) of Google can sometimes be a little harder. In this article I touch on the three most important things to remember when designing your website for search engines.

Select your keywords right Keywords are words, or combinations of words, that people make use of when searching for a web site. To ensure that people to locate your website though, your website must appear in the SERP. If those keywords appear in your website then your site should appear somewhere in the results. When people search by using Google, Google uses a ranking system to display the order of the results. One of the things Google takes into account is keyword relevance, as a result keyword optimization is important. Placing your keywords in the meta-tags is not enough. Placing keywords in a strategic way within your website’s content is important. It is important for the text to still make sense for visitors to your website. Repeating your keywords again and again doesn’t help at all, or using text the same color as the background. The best thing to do is have a seat, research your keywords and take your time writing your content in order that it makes sense to anyone reading your website and incorporating as many keywords as possible in to the content.

Valuable incoming links are important All links help. Some links are simply more valuable than others. Links which are more vital in Google are pages with higher PR (Page Rank) and pages which are relevant. For instance, a web site with a PR 5 and is unrelated to your web site is really less valuable that a link from a website with a PR 4 that’s related to your website. It’s important to build your incoming links slowly. It’s most important to create links to your web site from valuable web sites other than a whole bunch of links from web sites that are simply full of links or they are link farms.

Page Layout To ensure that the search engines to see the text on your website, it needs to be able to find it. If you have text that is contained within a table which is then contained in another table, it is possible that the crawler or spider might not find it. To avoid this, it’s best to steer clear of utilizing tables at all. In many cases, this isn’t practical. Try putting the most important text outside the table or at the least not placing it in table, use only one table. If the crawler cannot find the content then it cannot use it to evaluate where your listing ought to appear in the SERP. To give yourself the best possible chance, avoid this mistake.

Your website’s code Creating clean code is not really an option, it is a need. Some designer’s do not truly remember to clean up the code on the website, as long as it looks right, who cares, right? It’s important, cluttered code also prevents the search engines from getting to your content. Content is King! Right? If your website has unnecessary code, do away with it. Make sure your pages validate. To do away with some extra code, use external style sheets and external JavaScript sheets and just link to them. Crawlers find it hard to read JavaScript, most times they just skip over it.

Besides the point as listed above, my top 5 tips for “Being Seen in the Search engines, Now! ” would be to minimize the use of JavaScript, as most crawlers can’t read it. Make sure every image has an alt attribute. Do not make use of pictures for the navigation bar, use plain text and make certain that it remains the same on all pages to make it consistent. Hyperlink to the pages that are lower within the hierarchy of your website from the content of pages on the top level of the hierarchy. Make use of keywords in your url.