Web Hosting Tips, Domain Name Selection

You might be under the impression that it’s difficult to find good domain names that are available for purchase, but that’s not necessarily true. That may have been true several years ago when domains names were limited to 22 characters or less, but since this limit was raised to 63 characters it’s very possible to find some good domain names

Ideally, you want a name that conveys your product or service. Think of your domain name as your identity online. You want your name to be eye-catching, yet simple and easy to remember.

Because the domain name is the first thing your website visitor’s see, it’s what gives them their first impression of you and your business. You don’t want your visitor to have a bad first impression. Here are a few basic do’s and don’ts of choosing a domain name

Be professional, the best domain names sound professional. People are impressed by quality and value, but above all else, they expect professionalism. You want your domain to project a high level of quality. The right domain name will not only prove you’re a professional, you’ll also earn your customer’s loyalty and trust.

Get a .com extension, you should always try to obtain a .com extension rather than .net, .org, .biz, etc. The reason is most people will automatically add .com as the extension when they type an internet address. There is nothing wrong with owning other extensions, but if you own a domain with a .net extension without first owning the .com extension, you will lose visitors.

Use keywords, if your domain name contains common keywords, you’re likely to get a higher listing in the search engines. Search engines list sites by sending out “spiders” to constantly crawl from website to website, going through every page looking for keywords and cataloging what they find for later listing. Once they decide to list your site, they consider the domain name as part of the ranking. If your domain contains keywords, it will usually get a higher ranking.

Avoid the use of hyphens unless a phrase naturally uses a hyphen. Domain names that include unnatural hyphens are difficult to remember, resulting in lost visitors that either forget to add the hyphen or don’t know there’s a hyphen in the address.

Don’t misspell, the spelling and structure of your name should be clear. If the visitor has heard of your site through word-of-mouth, they will most likely type in the incorrect address if you misspell your domain.

Be memorable, this is crucial. If people can’t easily remember your domain name, you won’t get the kind of traffic you need to be really successful. Keep your potential visitors in mind, and try to put yourself in their shoes when choosing a domain. Write down as many names as you can think of, and one by one ask yourself, “Would I remember this domain name if I heard it on the street?” When you can answer “yes” you’ve found your domain name.

Registering a domain is really quick and easy. The process takes about 10 minutes, maybe less, once you’ve found an available domain name. Your domain is your brand, so take the time to choose wisely. Your domain name might mean the difference between success and failure.

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