Top 3 Commonly Believed Search Engine Optimization Misconceptions

There are many inaccurate beliefs regarding SEO, mostly because many Internet marketers are misinformed about the search engine industry. It’s easy for myths to get spread around the Internet, as marketers pick up incorrect information and repeat this to others. In this article we will be discussing such myths that you should avoid at all costs.

To help you maximize your site, here is a list of SEO myths.

In an effort to increase search ranking some sites use a header tag but doing so does not actually affect your rank. Even though many people know that keywords in the header tag do not affect ranking, they continue use them.

But if you really want to see the answer for yourself, you can run tests. So the use of your header tags should be restricted, and you need to only use them when they got with your page’s design or the CMS (content management system). In fact, it is acceptable to not use one if it does not significantly benefit your site. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. Website owners who use this technique believe that by making their pages highly focused, they will be ranked more highly by the search engines. One reason this isn’t a good idea is that it will ruin the quality of your content, causing you to write articles that keep repeating a single keyword phrase. A page like this is also a waste of bandwidth, as you could easily have put in more than one keyword. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? The more keyword phrases you have on your optimized page, the better it is. If your goal is to get targeted visitors, this is the way to do it. If you do some research on where your traffic is coming from, you’ll find that it comes from a variety of keywords. There’s nothing wrong with optimizing for several phrases per page and it will only help you with the search engines.

Internet marketers often believe that tricking the search engines into ranking you is what search engine optimization is all about. What happens when you fool the search engines, though, is that you also wind up tricking the people who find your site through searches. The problem with getting traffic that has found your site after being tricked is that it won’t convert very well. What SEO really involves is not tricking the search engines but providing them with the kind of quality backlinks and optimized content that they like.

Another fallacy that many people fall for is that it is compulsory to have a Google Sitemap. Google has an array of tools in its arsenal that you can use and the Sitemap is one of many. If you design your site correctly and make it friendly to search engines, you will not need a Google Sitemap at all. Your site won’t be harmed by having a Sitemap but it definitely won’t do more than maybe getting your site indexed a little faster. If you have it be prepared for the fact that it won’t improve your rankings or have an effect on other SEO elements.

The subject of another myth is your site content. People think that they need a minimum number of words on their site to help boost their rank. When writing page content it is important to remember there is no magic number to reach. The reason this myth came up is because having a good amount of content on your page allows you to optimize it for at least 3 to 5 keywords. Base your content needs on quality information and not length as a short version can be just as effective.

The belief that your site will get the ban hammer if you buy incoming links from other relevant websites is also a big story and nothing more. The fact is, Google would definitely not want you to buy links to influence your rankings and they wouldn’t count them as incoming links if they knew they were paid, but they often don’t know this. And even if somehow they do come to know that these are paid links, they would simply ignore them. There is no logic to them banning a site completely merely because it advertised a link on another virtual real estate property. However, when you purchase links you need to keep in mind that the same rules of link building are applicable. Therefore whether you are buying links or building them naturally, make sure they always come from relevant sites. If you want to avoid such potentially costly myths, make it a point to stay as informed as possible. It’s worthwhile to take note of where you are hearing statements and beliefs that are not true so you can be more careful in the future. Having the right information is essential for your success.

Overall, the myths that we discussed above are definitely common but don’t have to make your SEO efforts difficult. You need to ensure that you know the truth when starting to promote a site with the search engines, so that you can focus your efforts in the right areas.

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