Things you must do to get to the First Page of Google: SEO Tips from the SEO Experts

The techniques discussed will apply to all of the different search engines not just Yahoo. Created from a project on basic SEO by SEO Web Design.There are two main areas that search engines think about when they’re thinking about where to place you in the search rankings:

The first is the text that you have on your web page and how relevant that is to what people are searching for. These are the on-page factors and are covered in this article by SEO Web Design.

The second thing the search engines look at is how popular your site is on the internet. Total up all of the references coming abck to your site are there hundreds or thousands? Do you have many sites linking back to you; are these sites considered important by the search engines? How is the link worded? The links from other sites are key to improving your results. Later artciles will cover this in more details.

Off-page factors are more important than the on-page factors in determining your position in the search results, but on-page factors are still important and both have to work together to get the best results from Google or any of the search engines.

Below are what SEO London consider to be the main 5 critically essential on-the-page search engine optimization factors

1. Title

2. Keywords

3. Description

4. H1 Heading

5. Main Body text of the page

Title

This is a hidden field (a meta field), it should be limited to 10 words and this appears in the top ‘tab’ of the browser. Keywords in the title are picked up and indexed by the search engines, it is very difficult to do well if you get this bit wrong.

Keywords

This is a hidden field. All of the important phrases for the website should be included. Try to keep the number of words short and stick to just the ones found in the title. Make sure the keywords in the title are also in the keyword field.

Description

A hidden field, which is picked up by Google and shown on the search page when anyone types in a search. Note the description should be a couple of English sentences but they must contain all the words in the Title.

H1 Heading

This is a type of heading on the main text of the page. The H1 tag tells Goole that this is the most important text on the visible page. Heading text should be build up from keywords found in the Title.

Main body text of the page

There should be at least 400 words on the page (ideally). Inside the main text the words that were used in the title should appear in the first fifty words and then regularly within the text in normal English sentences. Key phrases should appear often! Use a 4% guide to the spread of the main keywords on the web page.

In the next article we will look at Off-Page factors for SEO success.

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