The Reason Most Partner Marketing Enterprises Don’t Work And How One Can Avoid The Same Errors: Part Five

If you have seen the 1st 4 articles in this series, you now have built your affiliate marketing site, have plenty of ads to your presuming partners and you are well advanced with your search engine optimisation effort, having found the keywords, logged the site with 100′s of online business directories, you are highlighting it with social media, producing features to spread links and keywords back to your website which will be slowly climbing the results tables and you should have pay per click (PPC) adverts in position pulling possible customers to your website.

The rest of this set of items is to demonstrate you how to check how your search engine optimisation efforts are doing, and where your affiliate marketing site is as far as promoting it into the awareness of your clients. These tools are all free, straightforward to use and be reviewed at least once each week.

Firstly, have spreadsheets set up. One must be a job sheet which will have a list of processes to perform when writing articles, a note of the keywords inserted and all the jobs involved in writing such as: produce article text, create title, check and amend article, ensure links work, spin title, spin article text and then make a note of the various submission theme headers used if necessary. This helps make sure that your search engine optimisation is moving forward and putting links in the correct place. Also have a spreadsheet with a list of your keywords, and a note alongside showing on which date they were used in an article, which will help you keep your output balanced. To begin with, take the two most crucial keywords, write and publish 10 items with those in as quickly as you can.

Download and install the Alexa toolbar. This is an excellent tool which, when it has indexed your site, will display the ranking number of your affiliate marketing site (and you can check your competitor’s rankings too!) and it is worthwhile keeping a note on your spreadsheet to monitor how your site is moving up (or not!). I look at mine every Monday, Wednesday and Friday.

Using your Google userid, you now have access to some fabulous Google tools. The first of these, Webmaster, tells you how your site is viewed by Google. It shows you the number of links it has unearthed to your website, which searches it has included in the results and how many times it has been displayed, and how many times users have chosen it. This is very useful when it comes to choosing where you have to concentrate your SEO work to ensure a good logical enhancing for your affiliate marketing site.

Google Analytics will need you to insert a line of code in the header of the HTML of your shop pages, and then it will register how many customers you have had, how they came to your affiliate marketing site (via search engine, direct or following a link from someplace else), how long they stayed and how many pages they went to. It even tells you where they were in the world. This is authoritative intelligence and you have to make a point of studying how to read it because you may want to adjust your search engine optimisation accordingly.

Further good practice is to get yourself a blog on something like Blogspot or WordPress. Upload a copy of the unspun text of each article you create in here, create the links to your affiliate marketing website, and it creates an RSS (Really Simple Syndication) and you can then use a website called “Ping-o-matic” to distribute to RSS feeds, and you can include the Social RSS app on your Facebook page which will post a copy in your profile page. WordPress can also publish each posting on your Facebook and Twitter accounts as well. These are straightforward pain free ways to produce really find search engine optimisation for your affiliate marketing shop.

Extra tools you can use now and again are press release services, often free, which will distribute a statement including links to various places which may not make much of an impact to the search engine optimisation, but the further you can spread the message, the better chance you have that your affiliate marketing shop can be profitable.

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