The Reason Most Affiliate Marketing Activities Fail And How To Avoid The Same Mistakes: Part 2

Right, continuing on from my previous feature, you have built your affiliate marketing shop, joined for plenty of associate schemes, selected the banners of sellers whose products fall into your niche area and inserted them on your webpage’s. You have chosen the keywords for your website, put them into the header that describes your site, what it does and what it offers. Those are the first 3 parts of search engine optimisation finished and you’re set for the big one, the off site promotion.

To that end, as we left it last time, you’ve been through the wearisome task of getting your shop logged on hundreds of internet business directories. At least you only have to do it once. But these will only be of interest to the search engines for a relatively short time, though they will want use them but what Google, Yahoo and the gang really need is to discover new links in disparate spots and that entails keeping links fresh. To do this you can use social networks for search engine optimisation use. First, set up an id with Twitter using your site name as full name and Twitter name, or something close if they have been registered. For instance, my affiliate marketing shop is internetfishingshop.com so I have a twitter name of ‘@internetfishing’ and full name ‘Internetfishing Shop’. Find shops (I just searched on ‘fishing’ which turned up plenty) that come into your niche area and follow them, and a number will follow you back. And then, at least once a day, tweet a message which includes a link to your page. Something along the lines of “Get the best XXX products in the world at http:// your site address here” (ensure you include the http://) and that will create a link which the robots will see and make a note that it is fresh and when they follow it to find your website which will register that it is still current.

Also, register a Facebook page for your site, and find the Twitter app to link it so that it also repeats the Twitter messages and links as well.

Now, since your page is in the practice of affiliate marketing, you want some suitable shoppers to go to it, so sign up for some forums that match with your niche market. Join in some of the chat so that your username gets known. And then, after a while mention a note that you discovered something really superb from going to your site and leave a link. Also, investigate Usenet, though these are slipping from favour but still, write a message with your link in and post it in loads of newsgroups. Someone may find it, follow it, like it, bookmark it and be a constant visitor. All of this is great, effective SEO and will target search engine robots and potential clients equally. But it will not get you far up the search engine rankings.

The next part of SEO which is going to make the most significant effect in pushing your affiliate marketing shop up the search engine results table is, naturally the hardest and most labour intensive part of SEO. It is also the most controversial which is why it is going to take all of the 3rd article of this little sequence of monograms all by itself, but it is the most effective and, if you want your site discovered by hordes of people, it’s the one you need to work to do right.

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