The Position Of The Nerd Is Underestimated But This Doesn’t Mean That They Aren’t Vital

It is a sadness that nerds are seen as being in someway strange or unusual. Our society is now at a position where it relies almost entirely upon folks who would be described as geeks by those who consider themselves to be un-nerd. And yet for everything from search engine optimisation to producing the most useful and complex IT systems it is the mass of geeks that turn them out. When you consider the least nerdy sorts such as armed forces personnel, their lives depend upon the incredibly clever weapons they use. The Apache helicopter for example is made to identify and prioritise hundreds of targets constantly and can fire a missile that will sort out it’s own point of adminssion into the building it’s been fired at. Systems built by the techies.

If somebody was a low level nerd, then working for an affordable SEO company would be just right as a technical know how isn’t necessary but if you are extremely adept already but wanting to do more, then getting into software consultancy is the way to go. But, zeroing in on search engine optimisation as a massively crucial operation, getting the client’s site visible to their potential buyers is the alternative between the business continuing or not. The upside a proper affordable SEO company gives is that for a controlled budget, the links to the site can be presented to unlimited visitors. Ad-word campaigns with a maximised daily limit have the immediate disadvantage that when the maximum limit is reached, the link is no longer presented and you still pay whether the visitor buys something on the webpages or not.

Having done, and still doing, software consultancy too, I can say with some certainty that it is a lot less pleasing although the best fun bit is having written the program, testing it and finding the parts that broken and fixing them. That genuinely is a pleasure despite the regular frustration when you can’t see why it is not doing what it’s supposed to be because after a while you just know that the solution is very obvious and looking you in the face.

But the software consultancy I mainly do now is advising small firms on the software they employ in their work and how they can find the best and latest versions and updates. So many companies I have worked for use very old versions which aren’t really up to the task, specifically when they swap files and data with clients, suppliers and other interested bodies as the day will come when they cannot open a file correctly. Which can be humiliating at best, and dangerous at worst because there will be a delay on any work until the situation is fixed.

But the best thing by far, is search engine optimisation simply as it is such a crucial service and although it is a bit of a black art, it is fairly straightforward and immensely satisfying. And, as long as one stays an affordable SEO company, the relationship with the customer should be a long one as the process is ongoing to get the client’s site at the peak of the search results and then keep it there. And because the nature of the job is based on results then outlay can be budgeted, and if needed, extra pages can be supplemented to the SEO portfolio.

The clients could be the most rugged specimens known among the population, they could be the epitome of cool and sophistication, but it’s the nerds that keep them in situ but, happily they will be well out of the way, hidden but indispensible.

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categories: search engine optimisation