Service Engine Search Protection

Search Engine Protection is also known as Search Engine Image Protection (SEIP). SEIP combines both the expertise of PR management and Search Engine Management (SEM). SEIP is designed to help protect the image, impression, and reputation of a company, organization, or product or service.

This specifically refers to online businesses since many are suffering due to poor or negative feedback or comments left by displeased or dissatisfied customers or competitors. Since more and more users are shopping online or surfing the Web for new products, it is important for brand or PR managers to keep an eye out for the organization’s image. Like any other business, it is key to protect the company’s reputation and image in order to generate sales and revenue and take in more customers.

Some SEIP strategies include pushing negative feedback or comments up to ten pages down which prevents it from popping up in search results. Keep in mind though that it is not completely hidden. Believe it or not, there are some patient people out there who will read each and every review on a particular product. Although not completely fool proof, it certainly helps keep negative comments from appearing in the top search results.

Luckily there are some SEIP strategies and techniques to help protect your business’s name without seeking legal action or downright ignoring it. One of the most easiest strategies is pushing any undesired comments or feedback up to ten pages down. This prevents any negative feedback associated with keywords that pertain to your business in popping up in search engine results.

However, there are those people out there who are extremely patient and will review and read through all previous comments and feedback before signing up for or purchasing a product or service with your company. Either way, it is a huge improvement to having any negative comments show up in the search results. Think of how many billions and billions of people search and surf the Web every day. That’s a lot of lost business if you aren’t careful.

Another way to handle negative or offensive comments and feedback is to launch counteractive campaigns that address the issues listed in the feedback. These campaigns may address the keywords associated with the bad press. For instance, if a user or visitor types in a particular keyword related to what drew the bad press, the comments may show up, but the counteractive comment you wrote will too. Readers will see both comments and hopefully draw their own open-ended conclusions. It will also show that you are proactive in handling bad press.

Blogging on a regular basis will also help improve SEO and SEM. This will attract readers and potential customers to your site and read about your product or service. Another trick is inserting META tags and embed them within your blog. A META tag is a code that can be inserted into the blog which normally consists of a one line or sentence description on your blog content. This will help search engines to pick up specific keywords mentioned in your blog and include them in the search results, maximizing SEO.

Somewhere along the line, negative feedback or comments will most likely be posted to your site. It is inevitable since you can’t please everyone. Also, there are even some out there that will deliberately post negative feedback just because they get a kick out of it. However, now you are armed with some effective tools and strategies to beat bad press and protect your company’s image.

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