Search Engine Optimization Tips – Coming up with Link Bait Ideas
Search engine optimization tips abound, but very few of them touch base on the most important part of content – creating effective link bait that will drive targeted traffic into your sales funnel. It can be easy to develop content that people will want to link to later on, but it takes a concerted effort to develop ideas for your content. Here’s a four step process that will help you develop a strong content strategy for link bait:
Make Notes of Everything- When you are brainstorming, even the stupidest ideas can turn out to be golden content in the right hands. In order to keep from losing anything, even the stuff that you might not be very confident in as being a good idea, you have to write it down. Censoring yourself will inhibit the flow of creativity and hurt your overall success, so let go and write all down as creativity pours out of you.
Break down all of your ideas – Once you’ve squeezed your head like a lemon and got all the creative juices out it’s time to start filtering things. Break down each of your ideas into concepts and content. With the concept you want to know the format of the link bait (top 10, blog post, how to guide, widget) versus the subject (the content) of the link bait (Wii, iPod, celebrity death match, etc.). Break it down into two lists.
Assessing Your Content- Put the concepts list aside for a second and focus on your concepts list for a minute. The most important parts are the time sensitive features, so they have to be dealt with first. Next comes the topics that you really want to write about, and put some away for a rainy day when you need a little creativity boost.
Mix and Match – Now that your ideas are separated you can mix and match them into a concept list that will let you apply the formats to the topics. There are a lot of ways through which you can publish the content and each of those ways may dictate the format used. Obviously visual media goes through YouTube where-as a variety of content can be highlighted on sites like Digg.
This is just one process that can help you produce more content when you are in a pinch for ideas. With quality content created in this manner you can have unbridled success when you load it onto the various portals of the World Wide Web, which will almost surely direct more targeted traffic to your site and into your sales funnel. With search engine optimization tips like these, it shouldn’t be that hard to turn any idea that pops into your skull into dazzling link bait.
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