Search Engine Optimization, SEO, What Is It?

SEO, also known as Search Engine Optimization is just about what it sounds like. Meaning that it’s all about the search engine and how it works to recognize those who use it. For example, if you were looking for a “puppy for sale” how does the search engine know what you’re looking for, know that you may be interested in a variety of ideas that go with these terms, and how do they rank them in the results page?

First of all, the terms alone will develop the results. This means that any pages with those exact words will show up in the results. With this type of broad term, you’ll get a million or more results. So how does the software for the program know which pages to put first?

Again, the terms themselves often determine the ranking. But, if you just had a page with puppies and a top line that said “puppy for sale” there’s a good chance your page would rank very low on the results. This is because people use SEO in order to increase their ranking on the page.

They do this by adding different things to the web page itself. Meaning, not only does it say “puppy for sale” across the top but they will have other things on the page as well. Perhaps an article on how to choose a puppy for sale, links on how to find a particular breed for sale, or even how to care for your puppy once you bring it home.

All of this determines how “key word rich” a web site may be. They will use all of the search terms in many different ways. The software recognizes these terms and ranks the page accordingly.

While this is just a touch on the matter of search engine optimization, you get the picture. The actual software uses a mathematical formula to rank pages and that formula is huge and has a lot of variables in it. If you have a website, be sure to SEO it, so that you wind up ranked where you belong.

A10 Strategic Media is an excellent provider of search engine optimisation services. Everyone understands that a website is worthless if no one can find it however we also understand that it is pointless driving people to your site unless they convert to sales and increase revenue. We deliver high quality, relevant traffic to your site and work continuously to ensure your site is working for you.