Search Engine Optimisation – An Introduction Primer To Seo

What is Search Engine Optimization (Seo)?

It could be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good Seo keeps both the user and the search engine in mind. Things that look attractive on your website might have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will locate your website.

How many people do you know who really look at the fourth or tenth page of a search engine’s results page? Most people just look at the first ten to twenty search results. Seo can get your site ranked in the first bundle of results.

Aspects of Seo: Content

The internet is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to look for a pertinent page. Information specialists make use of advanced searching techniques to look for deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing related to his query and types it in. That’s why broad keywords on your site will not generate enough traffic because numerous thousands of pages have that exact keyword. You require particular keywords and keyword phrases.

There should be enough content on the page. Not enough information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are way too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.

Keyword density should be balanced with their relation to the rest of the page. This means that your main keywords must show up in particular areas of the page. They must preferably stand out from the rest of the text. You will find a number of ways to do this but it is a new topic.

Seo: Meta Tags

There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are positioned for the search engines. Most engines won’t be able to locate your site if a Meta Tag is not existing. This area is extremely important because this is where you place your main keywords and the description of your website. Once again, the relation to the title, description and content becomes crucial. Do not stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.

You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are numerous extensions to pages which will lead to exclusion from search engines.

Other Seo factors which also impact the way your page will be indexed:

- ALT, TITLE, and AUTHOR tags.

- Number and quality of links to your site.

- Links from your site.

- Sitemap for search engines.

- Names of links to your other pages.

- Color and total number of links

These are just some of the on-line and offline factors that influence your ranking. Seo is required to make your page noticeable on the web where you have to compete with other sites.