QR Codes- New Mobile Marketing Strategy

It is no coincidence, mobile marketing has expanded to become a mainstream marketing strategy with more people everyday who carry smart phones. This new technology opens up doors for new marketing, and Quick Response codes are at the head of the line. These QR codes make a user friendly way in sharing information between computers and mobile devices in a seamless method.

What is a QR Code?

Magazines, billboards and even websites have started to use boxy images. These are forms of a type of barcode that has information embedded within it, such as, a URL, body text or a phone number. A user can scan the barcode with their mobile device to receive the information that is set to display. If a creator sets the code to display a website, that is the first thing the user will see, this same process is how they can also display a phone number or body of text.

Quick Response (QR) and your Cell Phone

To start off, sign on to your mobile providers app market to download the barcode scanner. By acquiring the “barcode scanner” application for the mobile device, you will be able to scan the QR code. Not only will you be able to scan the QR code, but also book barcodes and price tags in retail stores. Scan the barcode above, and you will be provided with information about the Findability Groups’ Google page, but you are able to program any type of information you would like.

How do I make a QR Code?

No need to be a computer programmer to build a great QR code, or work with any “code”. Pick any search engine and search for “QR Code Generator” and on Google instant just type QR, by process of elimination, narrow down the results. There are many good QR code generators out there, with more added everyday.

QR code generator sites require no logins or passwords to properly generate the code to your desire. After placing you information into the generator, the site will spit out a QR code; this is done instantly. You can then copy and paste the QR code to which ever place you would like to display it.

QR Codes and Your Marketing Strategy

The wide spread use of mobile devices is a benefit to promoting your brand identity through the use of QR codes. By simply providing a QR code on printed marketing material, like handout and email, your potential for reaching a wide target of people is greatly increased, who then are more likely to purchase your product.

Here are a few things that could happen when a user scans a QR code:

1. Mobile Phone only coupon code offers- For example, placing a QR code on your website, then when it is scanned, it directs the user to a coupon offer.

2. A link to the GPS capability of the mobile phone, giving the user step by step directions to your business.

3. A page with newsletters and social networks that give customers information about your company.

Have great ideas? We would love to hear from you. Comment on any strategies you have used or have thought of. Contact us by email or on our website. If you have suggestions for other relevant topics please let us know and we will do our best to blog about it.

Learn more about Search Engine Marketing Denver. Stop by Findabilitys’ site where you can find out all about Internet Marketing and what it can do for you.