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On Building Failures
The goal in marketing through links is to boost site rankings. This should be kept in mind. Sometimes it is observed that a seemingly successful link building campaign turns out to be a failure. Why does this happen? Reasons vary. Mostly because of not checking the rankings of the site where you build your links. Another reason is when you don’t know what to do after building links.
Look into the following factors that causes link building failures.
* Failure to see the importance of back links: Back links serves as user magnets. You can expect users to visit your site if you don’t make your links visible. The lack of back links would give a bigger rate of not having visitors than having one. Visitors would not know how to find you. This means you have to make your links visible on relevant sites. Or have no back links at all.
* Neglecting Inner Pages: Quite often the back links direct visitors to the homepage of a web site as the homepage holds the crux of a site. We sometimes overlook that inner pages are important as well as their contents. How would you feel if you were looking for a Mexican wine and you are directed by a link to a homepage of famous wines without any details where to find what you were looking for? You’d probably go for another site.
* Building back links on unrelated pages: people sometimes get carried away in their link building quest and put them anywhere even if the pages are not related. This makes them go on a linking spree. This is one of the main reason why link building doesn’t yield results. This practice won’t get you any visitors. In fact, that is impossible. There is no point in marketing a book in a garment site.
* Linking with bad neighbors/ FFAs: Reciprocal linking is a good way to promote your web site. Again, this is where most link building campaigns take a severe beating. Especially when the site where you have you back links is also linking to other popular sites. Posting links on free for all sites and sites with malicious reputation only brings a bad name to your own site.
The above explains some factors how and why back linking fails. A better knowledge on the strategies of link building makes it a success. The onus is on a site’s owner to ensure that none of these avoidable mistakes get repeated.
Interested to understand about seo link building? And then check out linkbuilding.
