More SEO Ecommerce Traffic Tips

Ecommerce SEO operates according the same SEO basics that apply to any website published on the Internet. However, if you are an ecommerce, retail merchant, then you are likely selling very specific products, and so you want your site to be found not only for your general subject area, but for the products you sell when people enter those product names into the search engines as search terms. How you want your site to be found will determine your search engine optimization strategy. However, regardless of strategy, the approach you take will concern on-page factors (or on-site) and off-page (off-site) factors. Generally speaking, on-page SEO deals with the all the content and text elements on your site, and off-page SEO concerns links back to your site from other websites. Thus, when you optimize on-page, you make sure all of your pages provide highly relevant content targeted to your niche. Off-page, you take pains to see that you have many back links to your site whose anchor text includes the search terms for which you want to be visible in the search engines.

With regard to search engine positioning, it is generally considered that the more incoming links you have, the better your chances of being in the top ten listings for your keywords. Good links are ones that are relevant to your own page and which link back to your site using text that makes that is obvious and relevant to your site. Google generally considers old links better than new links, and so the older a link, the more power it has to push you up in the search engines. In Google’s opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google.

The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a continual updated online journal on your personal views or news related subject matters. People that read your blog are constantly aware of your ideas and thoughts, especially those concerning your business and products. The benefit of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click to your site.

Try to select unique key words that have not occurred to your competitors. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales? Make sure that the key words are very relevant to your site so that people who find your site through your key words will not immediately leave. Try to assemble a list of key words that covers your site very will so that you are not leaving anyone or anything out. As an ecommerce merchant, your keywords will concern your products. In this case, you want to find out the words and phrases people use when they search for the products you are selling.

The content of a page is the primary thing that a search engine will look at when considering your site, and you should devote your on-page SEO efforts to the text as search engines do not even recognize images, videos or any other graphic content. Make sure that all of your important words and phrases are text and not part of an image. Content includes all the elements that a search engine reads as text, including the meta tags. Meta tags are part of the html coding and visible only to search engines and never to visitors. Some meta tag information, such as keywords, page titles, and descriptions can be helpful for SEO. Generally, however, ecommerce content will largely concern your product descriptions. For this reason, it is important to include the search terms people use to search for your products in the product descriptions, headlines, categories, and menu items. You want to do this with common sense so that your site appears professional and well written. It is helpful if product descriptions are 2 to 3 hundred words.

Use the power or press releases. The press release is both an SEO and traffic strategy. The press release itself will bring traffic. Even an off-line press release done through a local paper will influence SEO because the search engines respond to traffic. However, your Internet press releases–in addition to traffic–will themselves provide back links to your site and so can be important, especially when they rank well for your site’s keywords. Press releases can also appear as news items on Google and Yahoo!. For that reason, although you can do press releases yourself for free, it might be worth spending the money to have a firm who guarantees a spot on Google News do your press release.

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