Learn the Basics of Onsite SEO

On-site SEO is integral part of your overall SEO strategy & you ought to never permit yourself to neglect it – ultimately you’ll pay the cost in the event you do. Meta-tags are still an important device for successful search engine optimization. Search engines focus on two important tags to help them select the relevance of a web-site for a specific search phrase.

The title tag: The title tag must be legible, but must also contain specific key words, the title tag should not be dumped with too many keywords and keywords in the title tag should not exceed to 65 characters (google), and the characters that will not be visible in the SERP pages.Google monitors clicks on links in the SERPs and taking into account these data to classify future so if the link is not is clicked, it becomes degraded. So the title tag should be written to stand apart from other results on the same page SERP and also must contain a call to action.

The Description Tag : The next tag that search engines use to determine relevance is the Description Tag. The description for a website is a 250 character explanation of the page and its contents. It should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the topic or service you are highlighting. The Description Tag is another call to action. The description tag content is displayed in the SERP pages as the intro text most of the time. So it is important to have a call to action in description tag as well Page Loading Speed

Keywords in headings : (H1,H2 and H3 Tags) HTML header tags are more than a quick way to format text. Use them to define your page’s organizational structure and simplify page navigation. Well-written header text informs visitors and helps them navigate through your page – maybe keeping them at your site longer. Effective header tags will even increase your site ranking on some search engines.

Website Loading Speed Website loading speed is one of the most important features of your website. To much load time and you can lose a potential customer entirely. Search engines are also adding speed to their page ranking requirements, this is evident with Googles upcoming Caffeine update. In a recent interview Matt Cutts, the man in charge of Google’s Webspam Team, said “speed hasn’t played a role in rankings in the past, but that may very well change.”

Internal Link Structure: Internal Link Structure is one of the most important aspects of onsite SEO and simultaneously one of the most complex issues.Internal link popularity of a specific page is important and significantly affects its rankings compared to some other onsite SEO factors. Basic rule is that the more popular positive page is within website’s internal link structure better it ranks. This is important for long tail keywords. Linking positive page from home page and some other popular pages on your net site that pass plenty of link juice, in the event you can get proper anchor text for those internal links, will boost rankings for long tails a lot.

Keywords in Page URL: The domain name and the whole URL of a site inform a lot about it. Having keyword in URL is an advantage – not something that will have major impact on your rankings but it is still an advantage. Having nice static URL with keyword in it increases CTR by fundamentally saying “this page is about what you searched for” together with title and description which is enhanced by search term being bolded in URL. extra benefit is that when someone links your page using URL, which becomes an anchor text at that point, it will at least have keyword in it.

The author is a Singapore Search Engine Optimization Consultant providing Search Engine Optimization Services in Singapore.