Key Things to Track on Google Analytics to Successfully Optimise Your Website

Google Analytics is a free service provided by Google which gathers details about visitors to your internet site. This data is displayed clearly on a dashboard which allows you to monitor the visitors to your site.

Google Analytics collects a vast amount of information about the visitors to your site. It is possible to personalize the dashboard to show the primary areas of information that you want to track. The most important information would be the number of visitors to your website. This can be set by day, week or month. The graphic representation of this data means it is quick to determine the pattern of visitors to your website within a specific period of time.

Google Analytics comes with a Visitor Overview section which collates additional data about website visitors including the number of webpages they view and the length of time they spend on your website. This information can be key in establishing ways to improve conversions from visits into leads or revenue. When your website offers a service that is associated with a specific location, then it might be useful to you to also view the geographic location of the visitors to your site.

Traffic to a website is vital, however, the aim is to try to encourage the visitor to view further webpages on your site. Google Analytics enables you to see the visitor Bounce Rate. This is the number of visitors who’ve ended up on your website but exited within a short space of time without viewing any further pages. If your site has a particularly high Bounce Rate then it is worth reviewing the design and functionality of the web pages which visitors are landing on to see if they can be improved upon.

The source of visitors to your site is also of importance. Google Analytics identifies the sources of this site traffic and how many visitors have come via this source within a set time frame. There are a variety of different ways which a visitor may land on your site. Search engines can direct visitors to your website either organically or via sponsored links. Other sites may send visitors to your website via a hyperlink to your website. Or visitors may have entered your URL in the address bar having acquired it by another means. With all this data, either yourself or an seo company, can create advertising strategies of which the results can be examined via Google Analytics.

Bird and Co Creative design websites which will help your business to succeed. Find out more about what makes a good website and the services which we provide at birdandcocreative.co.uk.