How To Put Together an SEO Proposal

In my line of work I’ve to generate 2 – 3 brand new Seo proposals and quotes each and every week. All these take time to create. Luckily for me I’ve it down to a fine art at this stage.

Usually the bigger the prospective client is, the more work needs to be put into your pitch. Big clients have big budgets and you need to demonstrate your competence in the field should you want a slice of the spending budget. You’ll need to have the ability to point out what’s currently going wrong with their website and how you’re planning to remedy it.

The areas which i feel you’ll need to cover in every Search engine optimization proposal are:

1. Quotation – Try and get this 1 out of the way on page 1. Personally, I always quote the bare minimum investment values, under which I won’t go. If a company attempts to haggle then I tactfully ask them to take their work somewhere else. I always give a genuine estimate and never charge a Cent more than what I believe is required for a website to be a success.

2. Search engine optimization Breakdown – This section should give a percentage breakdown of where a Seo spending budget will be invested. It covers five crucial areas: Discovery 5% Optimisation 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%

3. Seo Audit – Offer a detailed breakdown of the good and bad aspects of a website. Every single site you will review will have varying degrees of positive and negative Seo elements. Lots of websites I work with will have excellent optimisation but they will have a small number of inbound links to power the website up the search rankings. Needless to say this kind of customer would require much more link building work for their site than other websites.

4. five Key Areas To Focus On – Here you should list the top five search engine optimization features that need to be focused on. Give a small description of the current situation and let the client know the precise actions you will take to resolve this. The top 5 factors to list out here are normally:

1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social networking

5. Rank Analysis – Perform keyword research for every client and put together a benchmark ranking report for them to check out. This really hits home the message that their website is under performing in the natural search engine results. The rankings don’t lie. Many clients will have a notion from Analytics that search engine traffic is their main traffic source. What they often don’t understand is that 80% of their organic traffic is generated through branded search. A ratio of 4:1 (branded : non branded traffic) is not up to scratch and needs to be fixed. Their search engine optimization strategy will mostly concentrate on targeting the non branded component of search.

6. Ranking Targets – Should you advise the customer to go with a 6 or 12 month Seo plan then attempt to make specific estimations of what you think is achievable with regards to ranking improvements. Personally, I really don’t give specific predictions for specific words. My predictions work off percentages. From their ranking report, aim to boost top 1, 5, 10, and 30 rankings by a certain percentage.

7. Reporting – Provide a short outline of what the client can be expecting in terms of reporting. List the KPIs that you will be following and the frequency of reporting.

8. Function Experience – For me personally, I have worked with a lot of Ireland’s top companies and I want my potential client to realize this. They are hiring somebody with huge experience getting results in competitive industries and they are paying out very low costs for this. Having been in the business for almost Sseven years now I’ve worked in a large number of diverse niches. If this report is for a new financial client then I list out the financial clients I’ve worked along with and also list out key ranking achievements I’ve made in that niche.

That sums up briefly the important areas to concentrate on in a search engine optimization sales pitch. As I said before, they take time to create. This is work that you are not going to get paid for, but if you want to hook some huge Seo fish then you’ll need to take time to prepare the right bait.

If you’re interested in SEO then check out more SEO articles at the JumpStart Blog. JumpStart Marketing are an search marketing company based in Ireland.