How To Make A Winning Facebook App by Avoiding What Others Do

We all know how much online marketers, and some of the world’s largest corporation, love Facebook for the marketing potential; many just view it as a planet sized water cooler. This place means nothing but lead generation, marketing and sales funnels and business growth for online marketers. Even though the Facebook fan pages are becoming a highly popular way to build a database of your fans, another way to leverage Facebook is to build and distribute your own application that’s related to your business in some way. You can have your app circulating around Facebook, and the net, and it will be like your traveling marketing department. We will examine Facebook apps and how you can leverage them in your business.

Understand that an app is merely a piece of software that does something for a person – it can entertain or help them work more efficiently, anything. But what really matters is the fact that your users should be able to have fun when using the app. Actually, there is a huge segment of Facebook that is comprised of people who are at work – supposedly to work and not be at Facebook. So just encourage people to have a little entertainment with your app, and that will often do the trick. The age demographic of concern for your app are people who are teens up to about age 35. You can take examples from other successful apps created by big companies, where they made something fun to attract the eyes of their target market; you can do the same.

The more unique your app plus the more value it is perceived to be, the greater chance someone will send it to their network for all to have a look. Make your app sleek so it does not interfere in any way with being shared. But the one thing you do not want to do is the old trick with sharing first before you can do anything. Perhaps a lot depends on the market you are working in because some may not have a problem with the forced share and others really will have a huge problem with it. This is not hard to do – creating a high quality app that really satisfies people so much they are happy to tell their network about it.

Leverage Your Own Network: Utilizing your network of friends and family on Facebook and having them adopt your app makes perfect sense.

Be sure not to look spammy, but send your friends messages about your app. If you can get some of your friends to start using your app, it may attract others from within their networks. And don’t hesitate to ask them to use the share feature so they can let their friends know about your app. It’s easy to spot someone in your list that’s socially active, so put more focus on them so that you can indirectly leverage their network too. The key to launching an app on Facebook, aside from the factors we’ve looked at here, is creating a truly unique and functional app that fills a real need or desire -or creates one!

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