How Google Rakes Money Online

As innovative as Google is, they really created a great concept in advertising when they introduced their paid sponsor ads and Pay-Per-Click ads; they created a revenue stream that is unmatched. Not only do they know how to create revenue, it seems that they get paid whether or not anyone is buying anything.

Taking advantage of the fact that people like to shop and surf online, Google has taken this simple idea and generated an income from it. In fact Google planned on this trend and created a way to draw a nice revenue stream in the process.

The use of certain terminology is needed, and this will be explained as we go through the article.

Searching on Google or any other major search engine will bring back certain results in the form of links depending on the search term used. There are usually ten “organic” links on a page that Google has determined to be relevant to the search. What “organic” means is simply that the page is relevant to the search term used.

On the same page and to the right you will see other links; you will also see them at the top of the search page. These links have been paid for by advertisers.

There are advertisers who will actually pay to have their link and ad appear under certain search terms. These “Pay-Per-Click” links mean exactly that, the advertiser will only pay when someone clicks on their link. The cost can range from a few cents to a few dollars depending on the popularity of the search term used, and this can really add up over time.

In any event Google is making money, if someone clicks on an ad an buys something, or clicks and doesn’t buy, and even if they click on it by mistake. Google’s revenue for 2009 was $23,000,000,000. Quite a nice sum and all for directing traffic on the Internet.

Google is such a powerful and popular force that some people will see you as an expert in your field if you get ranked at the top of the search page on Google. Some consider this position even more highly regarded than a 30 second ad shown during the Super Bowl. If you control the traffic, you can control the cash flow.

This writer also frequently contributes articles on subject like Deadbeat Super Affiliate review and Massive Passive Profits review.