How Can I Advertise My Business For Free
There are lots of ways in which you can get your business running on the internet for free. Your success would be a combination of all the aspects explained in this article along with your persistence and hard work. If you are looking for instant exposure and have no issues paying through the nose then just open a pay per click account. But if you want to drive endless quality traffic to your website free of cost then read on. When you implement such tactics the search engines are also be more likely to pick up on your website and would list it in the organic search results which have a proven record of sending more traffic with a higher conversion rate than PPC.
1.) Writing articles. 2.) Writing press releases. 3.) Blogging. 4.) Forum signatures. 5.) Podcasts. 6.) Making and publishing video 7.) Viral marketing.
Writing ezine articles is one of the best ways to promote your online business however your articles in order to be successful must be both of an informative nature and not seem to promote your business directly, there is nothing worse than searching for information on the internet and having somebody trying to ram their business down your throat. You must seem to promote yourself as a knowledgeable body on the internet and not a sales person trying to make a sale. You can of course promote your business through the article signature. Some ezine sites do have their own coding for doing such signatures and may differ from site to site. If your website has more information on the subject that you are already writing about in your ezine then you may be able to direct link to that website or you may link to your blog that has more information, and then from your blog to your website would be acceptable. With most ezine article sites you have the choice to be a free member or you can subscribe. A monthly subscription will of course get your articles published a lot faster but if you are writing a lot of articles, which in order to be successful you should be doing, then when you have a constant stream of articles being published over a say a 10 day period then I personally would stick to the free membership at least until you have fine tuned your writing technique.
Writing press releases is a more direct way of advertising your online business. It is possible to keep people up to date with recent events in your business such as developments in products or changes made to your website or you can use press releases in the same way as you use articles to give away valuable content to your readers on related topics to your business. Pressexposure.com, is one of the best press release sites and is fairly relaxed in the rules of self promotion, it only takes a day or two to get your work reviewed and published.
Blogging is another great way to promote your site, your business and yourself. If you can make a blog with interesting and informative content then people will subscribe to it and follow your work regularly. A blog can also earn you money. The more popular it becomes, the more visitors you will get and you can allow others to advertise on that blog thus which creates a nice bonus income and of course opens a gateway to your main website. You can also publish good video content in your blog. It is really easy to publish a video from youtube on your blog. Just copy the embedding code from there and paste it on your blogs HTML code. It doesnt even have to be your own work. You can embed any video with an embedding code but make sure it is relevant to your content.
Forum signature is basically a way of creating a link to your website as described in point 1. In ezine articles it is a way of linking to your domain without obviously promoting yourself. It is best to enter a discussion forum with a real view without promoting directly and show yourself as a person willing to help others. You can do this by reading what others have written and what helps they have requested. Then you can find answers to their questions and reply them with your forum signature at the bottom. I often use a signature that just says from me to you and as I am all about internet marketing, it is necessary for me pass useful information on to my readers. There are literally hundreds of forums available. But you should be careful to read the rules and regulations before posting because too much self promotion might see your account get closed without warning. It is better to join forums with more traffic. Dont hesitate to join as many forums as possible and spend at least an hour a day reading through and replying to the posts and making fresh posts that are relevant to your business. You will soon see that people are noticing you and visiting your site to find out more about you.
Creating a promotional video for publishing over the internet is not as geeky as you may think. In fact with software like windows movie maker, that comes pre-installed with any PC with windows operating systems, the process is really simple. I have already written an article on making videos with windows movie maker www.ezinearticles……………….. Please visit this article to if you are really interested in video marketing. Videos are rated highly by Google and if you use the right publishing company you may attain the first page of Google in the organic search results within a few minutes of publication. Video publishing is easy nowadays as by using sites like www.trafficgeyser.com and www.tubemogul.com you can publish them in multiple sites at one go. They also cover Podcast publications of the same content which is discussed in the point 6 of this article.
Viral marketing is a craze nowadays and my personal favourite and so Im going to pass onto you some golden nugget of information here. If you look at the videos in youtube or any such video site, you would notice counter showing the number of views and also the duration it has been there. You would also notice that entertaining or hilarious contents are amongst the most popular ones there. For example there was a video called Charlie bit me some years ago featuring two baby brothers biting each other on the finger which was really hilarious and clocked over 62 million views over very short period. Now imagine if you had such a video with your company website mentioned at the bottom of the screen. Out of those 62 million viewers, how many would actually visit your site? Even if 1% of them do so, you still have a potential customer base of 620,000. Such videos are also embedded in personal blogs or forwarded to friends via mails and networking sites like facebook etc. This is how the name viral originated. It spreads like real viral fever! The traffic that is generated might be untargeted but still you gain high visibility and as you go viral your earning potential grows continually. The simplest way to get content for viral marketing is to record popular programmes from the television. I got great results by using programmes like Britains Got Talent and X Factor. Do you still remember Paul Potts? When he came into the limelight, the video received over 10 million views in a week on youtube and it now has more than 40 million. Try to imagine the potential!
All these tactics are ongoing exercises and should be executed on a regular basis in order to see results. Make it a weekly task to do one of each, each week and you will soon start to see results.
Adam put together a group of expert writers to fill an expanding market for article writing service. With SEO in mind Adams company produces brilliant articles for submission to 100′s of article directories through UAW.. Also published at How Can I Advertise My Business For Free.





