Google PR Updates – Dropped Or Simply Overdue?

The overwhelming majority of website owners out there will have realised that Google has not carried out a toobar export for quite some time, and I remember some months back reading an article on Matt Cutt’s blog about how Google intended to purposefully decrease the frequency of those updates in a concentrated effort to get webmasters to focus more on creating quality content, than on chasing high PR links to increase their own page rank.

That is very understandable from Google’s perspective, they want website owners providing better quality content material which can in turn attract its own link juice, rather than actively pursuing high trust hyper links to “cheat” the system into attributing greater influence to their domain. There was also talk that reducing tool bar export frequency might actually dissuade folks from buying links, though I personally fail to notice how that is true. If somebody is looking to buy links then surely they are going to go on each pages current rank as displayed by Google’s tool bar, regardless of how outdated this data really is.

As a provider of SEO Services I can appreciate just why Google would like to remove the inclination to pursue links on the basis of page rank. The answer is fairly simple, the little green bar is essentially outdated and has little effect on rankings any more. In order to achieve success an SEO marketing campaign needs a lot of high relevance traffic, not a metric that does pretty much nothing.

From my experience, the only advantage of the PR metric nowadays is that Google tends to spider more pages on higher PR sites, that’s it. Now unless you’ve got a massive e-commerce web site you would be much better off searching for relevant and good quality links in high quantity than spending hours getting one pr5 link.

Even when a tool bar update first occurs the data used in the export is already 4 months old, this means that even if a web master buys pr5 links on the date of an update, those links might actually be effectively pr2 links at the time she or he paid $300 each for them. Another great reason not to buy links at all!

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