Advertising Campaigns Many Of Us Won’t Soon Not Remember

There are some advertising efforts that most of us will never get out of our collective thoughts, regardless of whether we want to or not. Nobody can forget that little old lady wondering “Where’s The Beef?” I cannot for the life of me remember exactly what hamburger outfit was being pushed but that may be the major problem with advertising and marketing more often than not. Advertising and marketing campaigns experience over-saturation of advertisements and television commercials on our public psyche. Many of us tend to zone out when we view advertisements simply because we are inundated with them on a daily, hourly, as well as minute by minute period, three hundred and sixty five days a year, seven days each week.

But some advertisements and advertising strategies are difficult to forget mainly because they have been so well-timed that they have become part of the fabric of our day-to-day lives and live on in the annals of pop culture. Many of you might be too small to recall this unless you saw all of the retro programs as well as commercials on Nick at Nite, but one song that I will never get out of my brain will be “I’d Like To Teach The World To Sing” which was the theme music for Coca-Cola during the early seventies. The commercial included countless individuals on a picturesque mountain top all singing in concert as well as holding hands. After the initial overwhelmingly favorable response from focus groups and then the overall worldwide public, Coke expanded the advertisement and spun off several incarnations of it.

Sometimes most of these advertising strategies make not only the product famous, but the actor or actress who happens to be hired to perform in them. Rodney Allen Rippy was just such a child superstar. I couldn’t really recall just what he was selling. It was either Burger King or Beefaroni, not sure which, but he certainly hit the big time. Numerous future celebrities started their careers as actors on commercials.

Sometimes advertisement efforts work well through their use of bleak sense of humor or ability to give an exceptionally dark message. That has been the case with the anti-drug campaign from the 80s that stated “This is Your Brain On Drugs” and showed a frying pan having an egg in it. That has been some effective metaphor and I am confident that more than a single young person thought twice about using illegal drugs owing to that. These types of PSAs or Public Service Announcements can be very effective. Over the years there were many of them, none more planned or crafty than the old Native American chief looking out over the polluted waters and coast line of the Hudson and shedding a single tear.

Ad strategies begin in the fertile imaginations of creative directors, graphic artists, copywriters as well as advertising executives around the world. We have them to be grateful for for the growth of these mind-numbing, sixty second shows which seem to fade into oblivion very quickly. Today’s greatest advertising and marketing agencies have state-of-the-art digital computers as well as printers in-house along with teams of world class copy writers, graphic designers and art directors. If you wish to view free templates of some of the best work every year simply grab a communication arts graphic design or marketing and advertising annual. This publication features full color photographs of the finest in advertising and marketing style and design each year.

Video Marketing is a technique which allows and encourages individuals to pass along marketing videos regarding products and services. This could be achieved through Social Media Marketing, an excellent strategy that will get you links, attention and massive numbers of traffic by promoting your site or company through social media channels.