Advanced Pay Per Click Management Tactic

To achieve excellent results from your Google Adwords marketing, it all begins with the way you structured your campaigns in the initial set up of your account.

I’ve been doing PPC Management because ’02, so trust this strategy I’m about to disclose to you.

Prior to I reveal this secret sauce to you, it’s crucial for me to preface this write-up with some obvious statements and some not so obvious. First, the account structure I’m about to reveal is complex in nature and demands that your monthly invest spending budget is considerably big. You’ll see why in a minute.

My pay per click management company developed this method after years of figuring out methods to successfully achieve our clients CPA targets. Ok, here we go …

When you open your Adwords account – or if you already have an account with Google – call an Adwords representative and request that your campaign limits inside your account be expanded to 100 and that your keyword count limits be expanded to 1 million. Here’s the number to call: 866.246.6453. Be positive to have your account ID handy when you call.

After Google applies the new limits to your account, here’s what you’re going to do. You’re going to develop a campaign for each state within the United States and name them appropriately. Then set the geographic targets for every campaign to their corresponding state name. As an example, the 1st campaign you’ll set up is Alabama. Name the campaign Alabama and in the campaign settings geo target this campaign for the state of Alabama only. Now do this for all states. Should you live in an additional country the exact same strategy applies, just set up campaigns for every region you want to target.

Now, set up your ad groups and maintain them tightly themed. Whenever you get you ad groups set up within your initial campaign you are able to simply copy and paste the ad groups into the rest of your campaigns making use of the Adwords Editor. In case you do not have the adwords editor, download it here.

Now that you might have your account set up in this manner you’re almost certainly wondering why did you create this mammoth of an advertising campaign in Adwords? The answer is easy – to be as granular as you can be when it comes to squeaking out conversions / leads for your enterprise.

Here’s why I say that. The very best analogy I can feel of is gas costs! You see how gas prices per gallon fluctuate in every state? Keyword click costs / CPC’s do, too. I’ve seen the identical keyword inside the exact same match sort cost as significantly as $1.00 difference from state to state. Now you’ll be able to dial your bids in much more accurately in every campaign based on the actual CPC and CPA you see inside your reporting for every state.

This technique has been proven profitable in many of our clients accounts. By saving a whole lot of funds on click costs across the nation too as eliminating some keywords / products from states where we see no conversions taking place has been one of the secrets to our success.

Before you hire an PPC Management to another firm, check out www.PPCE.net. Their month to month agreements, flat monthly management fee and results make them a leader in the Pay Per Click Management industry.