6 Great Tips to Help you Think Ecommerce SEO

Tip One: Social media is not only exceedingly popular, but it has become an integral part of online culture and business practice. Social networking as SEO development strategy is here to stay. The use of social sites may not be right for every business, but every business owner needs to be aware of the presence and importance of social media and the part that it can play in business. I don’t want to suggest that you go out and create profiles on Facebook, linkedin, or Twitter just because they are there. However, if you are running an online ecommerce shop that relies on communication with customers and potential customers, you need to find out if sites such as these could be of use in funneling new and repeat business to your site. For example, if you specialize in one-off, hard to duplicate items of vintage clothing, a service such as Twitter might be of real value to your current and potential customers in letting them know the moment new items come into your shop. If part of your service involves delivery, Twitter could be useful in letting customers know when you will be in their area.

Tip Two Search engines always try to give users whatever they can find that is relevant to their search. You have to realize that most search engines don’t work by moving the good stuff towards the top: instead, they try to push the bad stuff towards the bottom, and hope that what’s good will ‘float up’. Content is King and it can get you good search engine rankings easily if it’s written properly and sprinkled with the appropriate keywords. This not only brings visitors to your site but also feeds search engine spiders and crawlers. Good content is not only key to good search engine optimization but essential for your business because your success relies on response from human visitors.

Tip Three The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a continual updated online journal on your personal views or news related subject matters. People that read your blog are constantly aware of your ideas and thoughts, especially those concerning your business and products. The benefit of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click to your site.

Tip Four: There are many different ways of increasing the amount of traffic to your website, but most have one weakness in common, and that is you usually only get one chance to put your sales message in front of the customer. Autoresponders can be an invaluable resource in building a community base of buyers. An autorepsonder allows you to publish a newsletter you can send out to your list of visitors who sign up. In this way you have multiple opportunities to essentially ask your visitors to buy from you.

Tip Five: With specific regard to ecommerce, if your site is more than just a shopping cart and has other sections not devoted to ecommerce, it is important for the e-commerce section to appear to be integrated into the rest of your site. You should have clear links to your store on each page of your website, and the design of the store itself should be consistent with what has gone before. In other words, the various sections of your site should be as seamlessly integrated as possible. One of the keys to a successful site is a clear and simple design that effortlessly guides your visitor from first contact on the Home page to the sales pages and through the buying process with minimum confusion. Never sacrifice simplicity and function for cleverness. Make the buying process as simple as possible

Tip Six Use the power or press releases. The press release is both an SEO and traffic strategy. The press release itself will bring traffic. Even an off-line press release done through a local paper will influence SEO because the search engines respond to traffic. However, your Internet press releases–in addition to traffic–will themselves provide back links to your site and so can be important, especially when they rank well for your site’s keywords. Press releases can also appear as news items on Google and Yahoo!. For that reason, although you can do press releases yourself for free, it might be worth spending the money to have a firm who guarantees a spot on Google News do your press release.

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